Mom is our number one customer and when her child is at camp she has up 16 hours a day where she would typically be thinking about or taking care of her child, our camper. Steve Baskin at Camp Champions talks about how he blogs everyday when campers are at camp, giving moms the language to articulate the value of camp. That when campers are at camp their parents will read everything a camp can create. 

What if mom became the blogger? She has time to fill and instant credibility with other moms. She blogged about the experience of registering for camp, dropping her child off, and what it is like each day looking for pictures on the website or just coping with not having her child with her. Mom bloggers great for marketing, but more importantly great to hear about that experience first hand. 

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